What is Google AdWords | Short guide
Digital advertising helps ecommerce platforms reach as many customers as possible. You have many ways to engage with potential buyers and drive them to your site; One method that can be particularly effective for ecommerce stores is Google AdWords.
What is Google AdWords?
AdWords is an advertising system developed by Google to help businesses reach online target markets through its search engine platform and partner sites. These partner sites host a text or image ad that appears on the page after a user searches for keywords and phrases related to a business and its products or services. On Google.com, AdWords ads typically appear in a specific spot at the top and right of a search results page.
You can choose keywords related to your brand, product, service and industry for your AdWords account. When customers search for these phrases, your store's ads will be served to them You only pay when a user clicks on your ad and visits your website or calls your business using "click to call".
Do Google AdWords work?
Does Google AdWords work? Depending on the competition of the keywords you're bidding on and the relevance of those keywords to actual conversions for your company, AdWords may or may not work for your business. For the most part, we've found that Google AdWords is extremely effective for many types of businesses, as long as they don't waste their money on the wrong keywords or write poor, low CTR ads.
How does Google Ads bidding work?
The actual position of your ad is determined by your Ad Rank -Maximum Bid Bar Quality Score. Highest ad rank gets 1st ad position. Your actual CPC is determined by dividing the ad rank of the next highest ad by your Quality Score.
The only exception to this rule is when you are the sole bidder or the lowest bid in a Google Ads auction; Then you pay your highest bid per click! AdWords Bidding severely penalizes advertisers who bid with low quality scores. Conversely, those with higher quality scores get higher ad ranks and lower CPCs.
What is the Google Ad Network?
Google AdWords allows businesses to target users on two main networks- the search and display networks.
On the search network, advertisers bid on relevant keywords. It displays its ads to users who enter these keywords into Google as part of a search query. Paid search results usually appear at the top and bottom of the page with a small ad icon next to them. On the other hand, the Display Network allows advertisers to show their banner ads on websites that are a part of the Google Network.
What is Google AdWords Rank?
The Google AdWords system is essentially a live auction where the advertiser places a 'bid' on the AdWords system to secure a specific ad position. Depending on the competition and price bids of other advertisers, the advertiser either gets the desired position or is associated with a lower position. Your actual ad position, however, is determined by two factors, your maximum bid multiplied by your Quality Score.
The maximum bid is how much you're willing to pay when visitors click on your ad, the Quality Score refers to how well the ad is optimized, the quality of the landing page, your expected click-through rate, and the relevance of your ad to searchers. . The better your ad ranks, the higher your ad will appear in Google search results.
High-quality ads and well-performing AdWords campaigns are also rewarded by Google with lower cost-per-clicks, higher ad ranking positions, and a higher chance of appearing in the top spot on organic listings.
Who does AdWords eCommerce benefit?
The two main ways that AdWords can help your online retail business is to improve brand awareness and drive qualified traffic to your site. Other benefits of using AdWords include:
| Customers associate certain keywords and phrases with your business. |
| You can target with AdWords, meaning ads that follow a customer to other Google sites like YouTube and The New York Times - improving conversions and lowering cost-per-click. |
| You have the flexibility to decide which sites host your ads. |
| Focus on your target market with respect to specific regions and cities. |
| Adwords detects who is searching for your product. |
| AdWords reminds customers what they've searched for before, keeping your brand in mind. |
| AdWords helps you optimize current campaigns and drive results for better overall success. |
Google AdWords helps customers find what they're looking for in a faster, more customized way Including a unique selling point in your ad can help customers determine why your business is better than your competition. AdWords is an affordable, easy-to-use advertising platform that can increase traffic and sales for your eCommerce store.
Conclusion:
Google AdWords can be a big investment in both time and money, but it's a good one. The Search Network can ensure that your ads rank well in searches by users looking for brands like yours, and the Display Network can be used for re-engagement or discovery campaigns. Although the system can be complex, there is much to be gained from using it, and it is entirely possible to run profitable campaigns with low CPCs even on the tiniest of marketing budgets.